More research and studies on the impact of digital mobile billboards continue to demonstrate that this type of DOOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Mobile billboards offer a higher reward and return on your investment.
Easily Reach Larger Audiences
A downside to some other types of marketing and advertising is that it tends to only reach an area close to the business or only reaches a small audience. The buses will be constantly moving around high traffic areas with your ad showing. This will expose many more people to your ad and your business.
More Brand Recognition
Smart Digital advertising on the side of Busses helps get your brand’s message to more people, in less time. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
Mobile billboards are viewed by 95% of people with a 91% recall rate. They also generate 2.5 times more than a static billboard. Mobile billboards can’t be turned off, fast-forwarded, thrown out or ignored.
With mobile billboards, you'll be getting a cheaper, excellent and effective form of advertising that has been shown to increase sales. mobile billboards are great for ad recall, and they're also shown to increase sales by 107% compared to only 54% for static billboards, according to a study by Product Acceptance and Research, Inc.
One of the greatest advantages of digital mobile billboards is having the control of where and when you want your ads to show up. If you know your target audiences’ age, demographic and location, you’re better equipped to draw in even more customers.
More "Foot" Traffic
Digital mobile advertising is all about targeting your customers at the right time. The point-of-purchase experience increases exponentially when they see one of your digital mobile billboards just outside your store's entrance or cruising near a local retailer that sells your brand.
More Advertising Options – Highly Customizable
Mobile advertising doesn’t mean static mobile billboards. You now have the option of choosing LED mobile smart-billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
Consumers can't click away from your ad
You can mute commercials on TV, turn the page in a magazine or newspaper, and click away from ads online. Consumers won't be able to easily navigate themselves away from a mobile ad like with a static billboard or a printed advertisement.